You're the only one who can quote it right.
Every reliable estimate takes a truck roll and years of crew-efficiency instinct — so the business can only grow as fast as you can drive.
The estimating platform for tree-care contractors
Grow your tree business
without cloning your best estimator.
Capture your own leads, put reliable estimating in anyone's hands, and skip the drive to price shoppers — one platform that turns "how much does tree work cost?" into booked jobs.
FREE to start · train anyone to quote · ranges only, confirmed on-site
Sound familiar?
Growth stalls where estimating lives in one person's head.
Three things quietly cap most tree companies. None of them is a you problem — they're a tooling problem.
Price shoppers eat your calendar.
You drive across town to homeowners who were only ever going to hire the cheapest bid — time you never get back.
Someone else owns your pricing traffic.
The “how much does tree work cost?” searches you should own get captured by Angi and Modernize — who rent those leads back to you at a premium.
What changes
Three things that give you your week back.
Estimate reliably — without being the expert.
The pricing logic lives in the software, not in one person's head. Configure your rates once (or calibrate them from real jobs), and a salesperson who's never run a chainsaw can produce a firm, consistent number.
Your experts set the rules. Your team runs the play — and focuses on closing.
Kill the drive time.
A virtual estimate has the homeowner collect the guided photos, measurements, and site-access details you'd normally drive out for — submitted right from their phone.
Build a reliable estimate from your desk. Save the truck roll for jobs worth winning.
Own your leads — and screen out price shoppers.
Answer “how much does tree work cost?” yourself with an instant online range. You capture the lead instead of Angi, and the homeowner helps you gather what you need to quote.
Cost-only shoppers self-select out. Real prospects raise their hand.
The plan — three steps
Capture. Collect. Close.
One seamless path from a curious homeowner to a signed job — no re-keying, no windshield time in the middle.
- 01
Capture
A lead, not a form fill
A homeowner lands on your estimator, pins their trees on a satellite view, and gets an instant measured range. You get a named, contactable lead with the price already set.
- 02
Collect
The drive-out data, without the drive
Prompt them through a virtual estimate — guided photos, measurements, and site access, submitted from their phone. Everything you'd normally roll a truck to gather.
- 03
Close
Firm number, signed same day
Anyone on your team turns it into a firm price and a soft guardrail band in the field app, then sends a branded, signable proposal — before the day is over.
One platform, two apps
Quote online. Price in the field. Same platform.
Homeowners get an instant range that turns them into leads. Your crew turns those leads into firm, signed jobs — without re-keying a thing.
Online Estimator Homeowner-facing
Your lead-generating estimator
A branded quoting flow on your own site. Homeowners get a real tiered price range behind a lead gate — so every quote becomes a name, a number, and an urgency you can call.
- ✓Satellite tree-pinning
- ✓LiDAR height detection
- ✓Tiered range pricing
- ✓Multi-touch lead attribution
Field App Contractor-facing
Your field-pricing app
Standing in the driveway, turn a measured trunk diameter into a firm number and a soft guardrail band — then send a signable proposal before you leave.
- ✓DBH rate matrix
- ✓Photo + GPS capture
- ✓AI species classifier
- ✓E-signature proposals
Why it wins
Two things almost nothing else in tree care can say.
◎ MEASURED
Measured from space, not guessed.
Tree heights come from aerial LiDAR data with a confidence score on every pin. It makes your quote credible before a truck ever rolls — and it's a claim your competitors, still saying "call for a free estimate," simply can't make.
tree_02height 62 ftconf 93%source 3DEP
↗ ATTRIBUTED
Know which ad actually opened the job.
Every lead carries an ordered history of the visits that led to it — the postcard, then the Google click, in sequence — plus a conversion value your ad platforms can bid on. Most tools flatten that into one row. This keeps the order, which is the part that tells you where to spend.
Direct mail → Google Ads → lead
Pricing
Pay for outcomes, not seats.
Every account starts free. Leads, virtual estimates, and AI features draw from one credit balance you watch in real time — so you only pay for work the platform actually does. Subscribe for a monthly allotment and cheaper top-ups, or stay pay-as-you-go.
Pay-as-you-go
$0/mo
Start free. Buy credits only when you need them.
- ✓Free credits to start — no card to look around
- ✓Credit packs: $50 → 100 · $100 → 220 · $250 → 600
- ✓Both apps, no monthly commitment
Pro
$199/mo
500 credits every month, plus 20% bonus on every top-up.
- ✓500 credits / month ≈ 100 leads or 50 virtual estimates
- ✓+20% bonus credits on every pack you buy
- ✓Annual: $1,990 — two months free
Premium
$349/mo
900 credits every month, plus 30% bonus on every top-up.
- ✓900 credits / month ≈ 180 leads or 90 virtual estimates
- ✓+30% bonus credits on every pack you buy
- ✓Annual: $3,490 — two months free
What a credit buys
- Captured lead5
- Virtual estimate10
- AI tree ID2
- AI assistant1
One balance across both apps. Watch it in your dashboard; a failed action refunds automatically.
Questions, answered
The parts contractors ask about first.
Can someone who isn't an arborist actually estimate with this?
Yes — that's the whole point. The rate logic lives in the software, not in one person's head. You set your pricing once (or we help you calibrate it from real completed jobs), and from then on a trained salesperson enters what they see and gets a firm, consistent number with a guardrail band. Your experts set the rules; your team runs the play.
How does pricing work?
One credit balance powers everything — leads, virtual estimates, and AI features — and you watch it in your dashboard. New accounts start free. Stay pay-as-you-go and buy credit packs when you need them, or subscribe to Pro ($199/mo, 300 credits) or Premium ($349/mo, 700 credits) for a monthly allotment plus bonus credits on every top-up. A captured lead is 5 credits, a virtual estimate 10; a failed action refunds automatically.
What does “measured from space” actually mean?
Tree heights are derived from aerial LiDAR elevation data — the same kind of survey data used to map terrain. Each measurement comes with a confidence score, and where coverage is thin, the homeowner confirms the size themselves. It's a real measurement, presented as a range and confirmed on-site.
Do homeowners install anything?
No. Each contractor gets a standalone estimator at their own subdomain. Homeowners just open the link — on a phone or a laptop — and go.
How large an area does it cover?
One service market per subscription. You set a service-area radius; homeowners outside it fall back to a polite contact form instead of a quote.
Is homeowner data handled compliantly?
Every lead carries a TCPA consent checkbox with a timestamp, and each estimator ships with auto-generated privacy, terms, and cookie policies. Optional consent mode blocks tracking until a homeowner accepts.
How do leads reach me?
Instantly — by email and SMS to whichever recipients you configure, in your dashboard, and optionally POSTed to a webhook so they drop straight into your CRM.
Book a demo
See it on your own market.
Pick a time and we'll walk you through a live estimator for your service area — homeowner flow, field pricing, and the lead attribution that proves your ad spend.
- A real walk-through, not a slide deck
- Set up with your pricing and service area
- No obligation — see it first
◎ READY WHEN YOU ARE
Put estimating on autopilot. Put your team on the phones.
Spin up your estimator with free credits, or book a walk-through and we'll calibrate your pricing with you.